Differentiated brands fuel business.
JULY 05, 2024
KATY STAFFORD
We’re brand specialists. In our line of work, we meet with a lot of companies looking for a marketing partner, and while that’s part of what we do, it’s not necessarily where we start.
Because a marketing-first agency will help you do four things:
1. Leverage functional messaging.
2. Get consistent with creative.
3. Weight your budget towards your media buy.
4. Drive customer engagement according to metrics.
And together, those four things will equip your company with a baseline brand. Plenty of good companies you’ve never heard of do quite well with a baseline brand.
We’re here for the companies that know they’ve got something great.
At Next, we build brands. We don’t put (much) stock in impressions, but we do care about your reputation. And while we pay attention to your ad buy, we do so in the context of your customer’s larger experience–from TikTok to tradeshow to point of purchase.
We’re here so you can own your market, which means we prioritize the long-term relationships you build with your customers, your employees, and your surrounding world. So when it comes to marketing, we evaluate and guide your efforts by first strengthening your identity and clarifying your business objectives so your brand can:
1. Tell a story that sticks
2. Cultivate lifelong loyalty with customers
3. Guide strategic initiatives
4. Drive innovation
Bottom line, we’re here to grow your business. And we believe that always begins with caring about your brand.