Countryside Greenhouse
Brand Campaign
Where the gardeners go
Countryside’s vast, vibrant greenhouse is unlike anywhere else you'll find in Michigan. Designed to spark inspiration, it offers six bountiful acres overflowing with healthy, hand-raised plants and a team of experts who know and love all things gardening.
A space where seasoned gardeners and first-timers alike can explore with ease, discover with confidence, and leave with both roots and stories—Countryside offers an experience you have to see to believe. So, we brought eyes to all the gardening goodness Countryside offers with a charming campaign to kickoff the season
VIDEO
SOCIAL
ART DIRECTION



THE RESULTS
Immersive, emotive, and humorous, "Where The Gardeners Go" showed off exactly why Countryside Greenhouse is every gardener's dream. One year in, and the greenhouse is riding high on the regional buzz generated by this campaign. Together, we're already off and running on future schemes and stories to share with next year's season.








