GORDON FOOD SERVICE
125 YEARS
125 RECIPES FOR SUCCESS
In 2022, Gordon Food Service rang in their 125th anniversary and asked Next to create a commemorative campaign that celebrated their people—both customers and employees. Our team journeyed back in time to 1897 to uncover GFS’ recipe to success.
CAMPAIGNS
BRANDING
SPECIAL PROJECTS
THE RESULT
Bold, energetic, and inspiring, “Here for Good” is an authentic storytelling campaign that shines a light on where GFS has been, where they’re going, and the people at the center of it all.
Through an interactive traveling food show exhibit, storytelling activations and a customer-focused 125-recipe cookbook, we embraced the idea of “Good” with good food, good community, good people and good service. The campaign brought people together and created a warm, authentic, and inspiring sense of community—exactly what GFS has done for over a century.
SEE WHAT ELSE WE'VE DONE.
Leland Furniture
Re.Source
Saugatuck Public Schools
