Mill Steel

Web Design

Building the promise of America’s largest steel distributor

Like most of their competition, Mill Steel’s brand had a traditional and reserved tone. From a sales perspective, their website wasn’t performing: emphasizing company culture over their products and services. They needed distinct messaging and a new look to better articulate their technical expertise and brand promise. They also needed a website that was user-friendly, easy to navigate, and informative.

Strategy

Positioning

Website

We distilled the brand promise into a simple, but compelling pledge—“Only the Best.” It emphasized expertise, confidence, and cutting edge vision.

The results

Applying that promise to the website, we designed an experience built to illustrate Mill Steel’s expertise with architectural and steel application-inspired graphics, clean lines, an approachable color palette, and copy focused around superior products and helpful; informed partnership. Now, Mill Steel is not only positioned to deliver their superior product anywhere in the nation, but equipped to push that product effectively too.