Van Wyk Risk Solutions
Rebrand
Bigger leaps and softer landings.
Van Wyk Risk Solutions had earned a strong reputation in Grand Rapids for its risk management, property and casualty insurance, and employee benefits services. But while the company was well respected, its marketing had not been reviewed in several years, and its brand story wasn't being communicated consistently across its website, marketing, or by its team. That made it harder to grow beyond referrals and attract new talent.
Branding
Motion
Art Direction





THE RESULTS
We clarified Van Wyk's brand story and created creative assets that reflected who they are, giving them a more consistent presence across their marketing and a stronger foundation for future growth.








