AMWAY
ATMOSPHERE CAMPAIGNS
BEHOLD THE POWER OF OUR FURRIEST FRIENDS
Our work on the Atmosphere Sky and Mini products started several years ago. With sales in decline, Amway needed to boost awareness, highlight value, and encourage sales. The solution? A social campaign specifically targeting pet families living in populous cities in Asian markets.
As we dove into the key audience, we discovered that customers were motivated to buy air filters out of concern for the well-being of their households. We prioritized emotive and relatable family and pet interactions that were made better because of the Atmosphere Sky or Mini.
CAMPAIGN
SOCIAL
VIDEO
THE RESULTS
Shot to mimic the UGC style of TikTok and Instagram and to encourage Amway business owners to create their own assets, our campaigns boost consumer engagement around both the Sky and Mini. That's why, when it comes to leveraging authentic pet owner stories to keep the Atmosphere top of mind for consumers, Amway continues to trust us.
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