Holland Hospital
Longterm Partner
TELLING THE RIGHT STORY EVERYWHERE
It’s a rare opportunity to help tell the story of the healthcare system where members of your team welcomed their children into the world. To say that Holland Hospital holds a special place in our hearts would be an understatement.
Our work with the hospital began with a recruitment effort that leveraged Holland Hospital’s proximity to the lakeshore. We paired regionally-specific messaging with testimonials to draw employees to the hospital, with great results. From there, our partnership grew to consider market positioning for the hospital, starting with brand messaging and extending that work strategically across service lines.
Campaigns
Video
Strategy
THE RESULTS
Over the course of five years, our campaigns equipped Holland Hospital with a holistic approach to telling their story in ways that resonated. We ensured the hospital promoted the right services in the right ways to the right audiences at the right times. At the conclusion of our partnership, Holland Hospital was ideally positioned to extend its market share along the lakeshore, with patients reporting 98% trust in Holland Hospital's care.
See what else we've done.
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