WORLD RENEW

THIS CAMPAIGN TELLS IT LIKE IT IS

In a marketplace saturated with nonprofits trying to get you to donate to their cause, World Renew approached Next to help create an inspiring campaign focused on one of their key initiatives—solving hunger through climate adaptive farming.

They needed a campaign that would truly make a difference and help their organization evolve their donation strategy. They needed to move toward a broader awareness donation model and away from the traditional donor/church-giving model they had employed for years. This meant their new campaign not only needed to be memorable and easy-to-understand, but also inspire and encourage audiences to take action.